Leila Hatami Actress featered in a advertisement

As “Harvard Business Review” points out, teaser ads are essentially advertisements for advertisements that create clear associations between a brand and a feeling or style. In the case of big sporting events, such as the Super Bowl, the teaser makes a splash a few weeks before the event to tantalize viewers and gear them up for what will be showcased during the game. Outside of a sporting context, teasers may tease by not revealing who is behind the ad.