A promotional video or promo video is a video used for the express purpose of promoting a specific marketing initiative, sale, or event. Promos are often similar in style and tone to a teaser video, where you grab your audience’s attention and draw them in to learn more. Promo videos are great for attracting new visitors by building awareness online for upcoming events and promotions. If your viewers are new to your brand, a promo video can introduce them to your company by piquing their interest with your current promotion.
