The best promo videos are like movie trailers, they build excitement without giving away too much information. Read on to learn how to make better hype videos for your business. When given the choice between text and video, most people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. A well-scripted promo video can be effective with even the scrappiest of budgets, so get creative and get started.