The main purpose of advertising is to target your audience with persuasive messaging in the right place at the right time to influence their purchase decisions now, or in the future. In this guide we’ll provide a useful overview of some of the key elements of advertising for small businesses and introduce some advertising channels. Advertising is a step within the marketing process in which brands produce a piece of media (called an advertisement, advert or ad) that encourages potential customers to buy a product or service. One of the main differences between advertising and other types of marketing is that you pay to distribute ads.
