In traditional advertising, you would pay a publisher for an ad spot or rent space from the owner of a billboard. In digital advertising, you would pay a platform, such as YouTube, Facebook, Google and websites. Advertising is one of the oldest marketing strategies, and as a result has a plethora of tested best practices. It’s also intricately linked with branding, and advertising is usually another way in which brands manage their branding efforts. To get started on your advertising journey consider creating a blog or creating a website with a website builder.
