If you’ve been following the Rich Kids of London (RKOL) on Instagram or Facebook, you’ll know they love to drop money on private jets, gold Bentleys, and hoverboards. Though the accounts are devoted to sharing photos of other people’s lives – Rich Kids of London accepts photo submissions via email, Facebook, Instagram, and Snapchat (its username is RKLondon) – their founder said he wouldn’t describe himself as a rich kid. The revving of super-priced, hyper-fast cars in the streets of London announces the arrival of the new generation of social media savvy, over-privileged elites from around the world. In the new phenomenon known as, ‘The Rich Kids of London’, the children of the world’s wealthiest citizens are congregating in London to study, shop, and find diverting new ways to spend their family fortunes.
