If you’ve been following the Rich Kids of London (RKOL) on Instagram or Facebook, you’ll know they love to drop money on private jets, gold Bentleys, and hoverboards. Though the accounts are devoted to sharing photos of other people’s lives – Rich Kids of London accepts photo submissions via email, Facebook, Instagram, and Snapchat (its username is RKLondon) – their founder said he wouldn’t describe himself as a rich kid. The revving of super-priced, hyper-fast cars in the streets of London announces the arrival of the new generation of social media savvy, over-privileged elites from around the world. In the new phenomenon known as, ‘The Rich Kids of London’, the children of the world’s wealthiest citizens are congregating in London to study, shop, and find diverting new ways to spend their family fortunes.
London has long been the home of the planet’s most rich & famous, alongside select other cities including Dubai, Aspen, Saint Tropez, Bora Bora, and St. Barts, to name a few. The shopping opportunities are limitless for those whose budgets are equally inexhaustible. London is known as the fashion capital of the world, where the biggest fashion show in history is held regularly, the London Fashion Week. The city is a major international hub for the arts, commerce, and everything in between, and so it is no surprise to see the rich and famous in large numbers spending their money and showing-off to each other in London.
