To be clear, this article is not referring to successful young people posting pictures and videos of how far they have come on social media. The new ‘rich kids of London’ moniker specifically refers to those particular young adults with no morals, who have no regard or respect for money, and who use their privilege in a negative way to degrade those who are not as well off as they are. There nothing wrong with being born rich per se, however, if you are going to use your position to ridicule someone else and also let people know how immature you are by using hard earned cash to clean your shoes, there is a serious problem. The Sun reported, “One gent even posted a photo of himself rubbing his suede footwear with a 50 pound ($97) note with the tagline “when a peasant touches your shoes””.
