
As far as specifically damning behavior goes, Instagram provides a reliable source of documentation. As reported in the Daily Mail, members of the London’s upper-class posted, “Back to uni on helicopters, private jets and in flash cars: Rich Kids of London show off their favorite transport as they ‘sneer at peasants outside Primark’ and clean their shoes with £50 notes.” This and other statements can be found with a tagline on their Instagram accounts stating, “The Untouchable Luxury Kids”.
As a single demographic making a mark on the new money London scene, the children of the Persian’s Gulf’s fossil fuel magnates are difficult to compete with. Despite their brazen, attention grabbing antics, revving their cars and showing it off in the streets of London, their behavior is partially excusable for the following reasons. First, these activities cannot be done in their home countries. Cities like London and Monaco are some of the only places they may enjoy the fruits of their labor. Second, compared to some of their ultra-affluent competitors in London, they actually work for their money.
