Shiva Safaei modeling for Piaget brand

At the end of the 20th century, Possession was the collection that allowed Piaget’s spirit of freedom to flourish, with playful pieces that expressed the complete mastery of savoir-faire developed by the Maison. From luxury watches to fascinating high jewelry creations, it marked the future of Piaget and brought in the new century. It also marked the birth of Altiplano, an ultra-thin watch from the collection which was renamed after the South American plateau. In 2001 Piaget also opened a new Atelier in Plan-les-Ouates, sowing the seeds for the exciting future of Piaget.