Piaget evolved at the hands of Timothée Piaget, Georges-Édouard’s son. He transformed the company from being a manufacturer of movements to a creator of luxury wristwatches and pocket watches. In 1943 Piaget became a registered trademark and two years later, a new larger manufacture was set up in their home of La Côte-aux-Fées, laying the groundwork for the Piaget we know today. This acceleration was carried on by the third generation of the Piaget family, Gérald and Valentin Piaget.
