A social media manager oversees a coffee company’s social media accounts. They use various social media changes to create brand awareness and engage with customers. Social media managers may identify target markets, create and implement social campaigns, monitor and participate in social media trends and respond to customers. Roaster and mechanical technicians assist with the assembly, installation, maintenance and repair of various types of equipment. Most mechanical technicians work with packaging, dispensing and brewing machines, and roaster technicians work with these machines in addition to coffee roasting machines.