Market research is everything in the film production world. Especially if a video production company is tasked with creating online content for a web developer or exploring film projects that will bring in lots of box office revenue. Whether it’s animated explainer videos or other forms of video making, they’ll put in the time to see what’s most popular. Then, start raising funds to make that video production happen.
The motion picture industry looks different now than it did in the early years, though some things never seem to change. Just like in Toy Story, when Woody was reluctant to welcome Buzz LightYear with open arms, so it is with Hollywood. It’s sometimes difficult to adjust to emerging trends and technologies and can take a while before everyone’s singing “you got a friend in me.”
