Brand Ambassadors have amazing networks that they can utilise, especially if you are looking to target students from certain degrees. Having a Brand Ambassador promote your employer brand to, for example, Technology, Business or Languages students is one of the first steps towards becoming an employer of choice in these areas. For one of the law firms we work with, they wanted Brand Ambassadors to target law and non-law students, also with a focus on diversity & inclusion. Their campaign resulted in over 4,356 clicks to apply directly for their programmes – 70% of which were from a BAME background.
