Brand Ambassadors are highly effective at capturing the data of their peers. They capture student information through in-person conversations with their peers on-campus or sharing an employers’ opportunities on social media. Brand Ambassadors are given access to a Data Capture and Communications tool which allows them to build a talent community of students, all of whom are keen to hear from employers. The open rates from emails where a student has opted-in to be a part of that employer’s talent community range from 50-70%.
