A brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy. Brand ambassadors can either be influencers or customer ambassadors. Influencers are paid to help spread a brand’s message. Often, influencers are celebrities that are not users of the product they recommend. Therefore, consumers often perceive influencers to be inauthentic. This assumption is primarily because celebrity brand ambassadors are often transactional driven.
