The historical overview of street style The history of identity and the history of clothing have always been parallel. In this connection, street style works as a facilitator of group identity and subcultural cohesion. The 20th century was characterized by a strong connection between street style and the fashion industry. The original roots of the street style phenomenon can be linked to authenticity and the desire to express some meaningful intention. The street style development in the mid-20th century was rather different than the more recent stages of the street style development.
Street style has evolved from a common social practice adopted by particular sociocultural groups to an important segment of mass fashion industry. This process was very long; it was accompanied by extensive social, cultural and economic changes. The chaos that occurred after World War II had an impact on the overall growth of mass culture. It was a period when people wanted to make a change from the already-known ordinary style. As a result, various groups occurred, each with its own different style: hippies, punks, goths or bikers.
