Evolution of street style Street style is considered a phenomenon of the 20th century even though it has always existed and has always been part of human culture. However, it didn’t have any impact on fashion until the end of the Second World War. Icons like Christian Dior and Pierre Balmain contributed to freedom of exploration when it comes to street style. A higher incomes enabled people to purchase high fashion products. During that time, the looks of “street style” icons primarily consisted of a single high-fashion brand. Women donned the “new look”, synthesized by Christian Dior, which often included a long circle skirt and a tailored jacket with broad shoulders and a tapered waist.
