Instagram popularity Streetwear style became popular through hip hop, skateboarding, and social media and therefore, became so much more eye-catching and bolder. It ranges from baggy clothes, casual T-shirts and sneakers to combining the colors, prints and designs that you would probably not wear in public otherwise. With Instagram bursting in popularity, no wonder images of people randomly walking through the streets and taking random pictures became so popular. It’s supposed to be fun and energetic, combining fashion through its own language.