We often come across the term “street style” nowadays. It became quite popular in the past few years, but what does it really mean and when did it become a thing? Suburbanization, mass marketing, the franchising of restaurant and retail chains, the spread of television and not to mention, social media, may have increased the appeal of “alternative” lifestyles for individuals in search of “authenticity.” Combining different styles, like elegance and sport at the same time, became an attractive tool for representing yourself. We all know how our grandparents react when they see the evolution of style in this modern era.
They are simply at a loss of words. They cannot make sense of the fashion trends in which, for instance, elegance is not just a nice dress for a girl anymore, but girls and boys can practically wear the same clothes, like sneakers, T-shirts or even baggy pants. Street fashion isn’t just clothing — it’s a language. It’s the way people express their identity, culture, attitude, and creativity in real time, in real places. Born from the streets rather than the runways, it represents a raw, authentic style shaped by the rhythm of city life.
