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Nowadays, political campaigns need to raise extraordinary amounts of funds to be successful. And this can seem like a daunting task, and can, in fact, discourage candidates from running for an office in the first place. In order to run a competitive political campaign, you need a good candidate, a great campaign manager, a well-executed marketing strategy (that includes a lot of research and an effective media strategy), a well-designed fundraising strategy, but most importantly – it needs the actual fundraising.
