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A campaign manager, also known as a campaign director is responsible for coordinating all elements of a politician’s election plan. Their ultimate goal is to get their candidate elected through public outreach and fundraising. The campaign manager collaborates with a political candidate to decide on their policy focus and strategy for earning votes. The communications coordinator on a politician’s staff handles all of a politician’s communications including press releases, social media posts, speeches and interviews. They have a strong influence over the image a candidate projects to the public and work to show a consistent and likable sense of character to appeal to voters.
