Sean Parker, who’s hatched Screening room with music industry exec Prem Akkaraju, has said himself that Screening Room is aimed at those who don’t go to the cinema rather than avid movie-goers. At the same time, the service will attempt to offer an olive branch to cinema chains, first by cutting them in on a percentage of the profits from each Screening Room transaction – which could amount to as much as $20 for every $50 users spend. Screening Room customers will also get two free cinema tickets – presumably to coax them into experiencing their favorite films again on a larger screen.
