Given that Hollywood’s most successful directors rely on the sales of cinema tickets to make their living, you might think they’d be against Screening Room. Yet among the service’s highest-profile supporters are J.J. Abrams, Steven Spielberg and Peter Jackson – in other words, the directors of some of the most popular films of all time. So what is it that they like about Screening Room. Well, you don’t have to look far to see how greatly technology has changed our viewing habits. Smartphones, tablets, YouTube and Netflix – there are more devices and entertainment services competing for our precious spare time than ever.