This emphasized the female figure, replacing the “utility look” of the wartime period. This hourglass shape took advantage of the plethora of fabric that had been scarce during the war. In England, this kind of phenomena has been studied for a long time and has revealed the importance of young people’s street styles in the post-war period, which may be linked to the generation of baby boomers, who came to represent a new sociocultural category – the “teenager” – who has money to spend and be an important motivation.
