With his 90th birthday coming up on January 1, a GoFundMe has been organized to throw Ray a birthday bash and honor him with a “sort of Lifetime Achievement Award for Doing Good™ and his contributions to our collective happiness,” the fundraiser reads. Plus, any additional funding will go to the business, which has been struggling with food and electric costs amid the fallout from the COVID-19 pandemic. While many stores have been forced to raise prices or close up, Ray has refused to do that to his loyal customers.