Like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is straightforward: Just add a lead-generating call-to-action to every blog post. Often, these calls-to-action lead to things like free ebooks, whitepapers, fact sheets, webinars, trials, or basically, any content asset for which someone would be willing to exchange their information. Inbound links or backlinks are among the 200 factors the Google algorithm considers when ranking a site on its search engine result page. Many experts and small business owners also believe backlinks to be the 3rd most crucial factor in search engine optimization.
