Depending on your audience size and engagement, some advertising models will produce more income for you than others. Let’s peel back the curtain and review each pricing model. Although you may be tempted to tune out when you see some of this marketing jargon, we’ve simplified each definition so you can relate it to your own business. The CPM pricing model is based on how many impressions a single ad gets. The acronym stands for “cost per mille”, meaning per thousand of impressions. If you’re wondering what the word impressions means, it’s just a fancy marketing term for how many people see the advertisement. CPM works well for advertisers who are interested in raising the brand awareness of a new product or service.
