Although generating inbound links is essential, 41% of SEO experts say link building is the most challenging part of search optimization. When you create articles that are not only valuable to your potential customers but also to other companies that your audience sees as industry leaders, it’d be easier to gain relevant links. Links for authoritative websites serve as a vote of confidence or recommendation from other websites. And it signals to Google that you’re trustworthy and an expert in your industry. Another benefit of backlinks is that they help you build your domain authority, which helps improve your overall discoverability in search engines.
