It would be fantastic if you could take a trip to Hawaii, go to the gym, and sleep for as many hours as you want, and still be able to drive traffic to your site. Good news, though! That’s what blogging does — primarily through search engines. Imagine you sit down for an hour on Sunday to write and publish a blog post. Let’s say that blog post gets you 100 views and ten leads on Monday. You get another 50 views and five leads on Tuesday as a few more people find it on social media, and some of your subscribers get caught up on their email and RSS. But after a couple of days, most of the fanfare from that post dies down, and you’ve netted 150 views and 15 leads.
