In 2013, Huda Beauty launched its own cosmetics line. The first item to hit shelves from the new cosmetics line was false eyelashes. Kattan said she got the idea to create her own brand of eyelashes when she was unable to find a pair that she liked in stores. Apparently, other people had the same problem, and shortly after the eyelashes hit the market, they were sold out. Today, the cosmetics line sells over 100 different beauty items, including lipstick, highlighters, matte foundation, and even foundation. The business quickly went from being a modest blog to becoming a global icon in just a few years. The company is now based out of Dubai and Kattan and her two sisters have an active role in running the business. Her older sister, Alya, is the Chief Instagram Officer for the company. And her younger sister, Mona, is the company’s global president.
