In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals. If you’ve ever thought about starting a business and written down a few ideas about your business strategy on the back of a napkin, you’ve written a business plan
To pick the best coffee shop location, focus on high foot traffic areas near your target audience (commuters, students, shoppers) with good visibility, easy accessibility (parking/transit), complementary nearby businesses, manageable competition, and a space that fits your budget and brand vibe, ensuring you check zoning laws before committing. Key Factors to Consider: Target Audience & Demographics: Identify who you want to serve (office workers, locals, students) and locate where they gather or pass by. Foot Traffic: High volume of potential customers walking or driving by during peak hours is crucial. Visibility & Accessibility: Easy to see, find, and get to (walk, drive, public transport) with adequate parking if needed. Competition: Analyze other coffee shops and businesses. Are you filling a gap, or will you compete directly in an oversaturated spot?
