Marketing your business online can be time-intensive, but you can reduce that time by automating certain marketing tasks. For instance, many cafés increase profits by offering weekly specials. To take advantage of automation, create a month or more of specials for Facebook, Twitter and Instagram in one go, then schedule these messages to post throughout the month. This way, you can cut down your social media marketing time and take just a few minutes every day to look over your feeds and respond to customer questions and comments.
