A big part of efficiency is maximizing your café’s profits. Which coffee products you sell has a huge impact on how much profit you make. For instance, you’ll only make a few bucks per pound when you sell a bag of coffee beans, but when you turn that pound of beans into high-end drinks, such as espresso-based beverages, your profit margin expands exponentially.
To pick the best coffee shop location, focus on high foot traffic areas near your target audience (commuters, students, shoppers) with good visibility, easy accessibility (parking/transit), complementary nearby businesses, manageable competition, and a space that fits your budget and brand vibe, ensuring you check zoning laws before committing. Key Factors to Consider: Target Audience & Demographics: Identify who you want to serve (office workers, locals, students) and locate where they gather or pass by. Foot Traffic: High volume of potential customers walking or driving by during peak hours is crucial. Visibility & Accessibility: Easy to see, find, and get to (walk, drive, public transport) with adequate parking if needed. Competition: Analyze other coffee shops and businesses. Are you filling a gap, or will you compete directly in an oversaturated spot?
