Niusha Zeighami
Advertising campaigns for cosmetics companies, beauty products, and fragrances often include celebrity advertisements and are prevalent in today’s media. The most beautiful women in Hollywood have appeared in print ads, including Julia Roberts for Lancome, Halle Berry and Emma Stone for Revlon, and Drew Barrymore for CoverGirl. Male celebs are also getting more and more into brand endorsement, from one of the highest-paid athletes David Beckham promoting retail clothing giant H&M, to Daniel Craig as James Bond appearing in a Heineken beer ad. Brad Pitt even made history as the first male spokesperson for classic fragrance Chanel No. 5. Commercials with celebrities appeal to our innate desire to be like the people that we look up to and admire – examples of the most successful ads include those that use sex appeal and emotion to move viewers.
