Parastoo Salehi
Celebrity endorsement is the promotion of a product or service by a celebrity. For example, a professional athlete might endorse a specific brand of athletic footwear. That athlete would then appear in commercials advertising that particular footwear. They would also wear that brand of footwear during matches or games. This is a classic example of celebrity advertisement. Nike is well known for celebrity endorsements of athletic footwear. They have had multiple successful celebrity endorsement campaigns. Whether it is basketball or golf, Nike has seen considerable gains from endorsements from athletes such as Michael Jordan and Tiger Woods.
