Behnoosh Bakhtiari
Celebrity advertisement drives the sales of many products. These days, a celebrity advertisement can tap into the social media following of celebrities. That is direct access to thousands of eyes for a product in addition to the credibility of a celebrity endorsement. Social media is especially useful in reaching younger generations. Social media offers a glimpse into the lives of celebrities. The celebrity effect of seeing a star using a product on social media can thrust a brand into the limelight overnight. That is why so many brands are clamoring to promote their products through celebrity advertisement.
