Samaneh Pakdel
If consumers are not convinced that celebrities are sincere about an endorsement, it can negatively impact the brand. Celebrities who endorse too many products may lose credibility with the public. It is important to match your product or service to the right celebrity. It can take a long time to influence consumers through a celebrity endorsement. A celebrity endorsement from a star that is not well matched to the brand will not influence consumers at all. These are all important considerations before seeking a celebrity endorsement.
