To give it a formal definition, celebrity branding is the use of famous people to generate buzz around a product or service. Celebrity branding involves engagement from celebrities with the product or service. These days, that often translates to generating buzz or engagement with their social networks. One example of celebrity branding is having a product promoted on social media by a celebrity_._ Celebrities have substantial social networks and people are always interested in the trends and products that celebrities endorse. Celebrity branding on social media has the potential to reach more people than other traditional advertising methods.