Bahareh Rahnama
Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and that includes celebrity endorsement or celebrity branding. Featuring celebrities in advertising can grab attention immediately and enhance a brand, and for that reason it has always been a high-impact marketing tool. Having a famous person advertise a product can be a powerful tool for marketing. Celebrities promote everything from products to services and even social causes. Celebrities can shine a bright spotlight on all types of businesses, and that’s why they are sought out by a wide variety of companies to advertise their products or services.
